All devices are unlocked in my country, why would I need to pay to unlock my phone?

Devices in some countries are unlocked, you do not have to pay for unlocking them, obviously. Nonetheless, we unlock devices from “other” countries where they are sold locked to customers. For instance, if you buy a EE UK device and you bring it to Italy (where phones are sold unlocked) you will not be able to use it with an Italian SIM card, you will need to unlock it and we will happily do it.